Use this email script to raise more money in your next campaign

Many people think fundraising campaigns are all about social media. In reality, email is 40% more effective than Facebook and X combined. That means the biggest impact you can make comes from your inbox - not just your feed.

But it doesn't have to be complicated, and as always, you don't have to start from a blank page. Here's one email you can use TODAY to raise money:

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Subject: Can you help us make this happen today?

Hi [Donor Name],

I’m reaching out because something important is happening today at [Organization Name], and I immediately thought of you. As you may know, we recently [brief reminder of recent work or milestone]. One moment that has stayed with me was when [short impact story - describe a person, family, or situation your work has helped]. It’s a powerful reminder of why this work matters every single day.

Today, we’re working to raise [specific amount or goal] so we can [specific need - what the funds will accomplish?]. Would you consider helping [specific impact] with a gift of [$X] today?

If you’re able, you can make your gift here: [Donation Link].

Thank you for considering this. I’ll follow up soon, but please don’t hesitate to reach out if you have any questions in the meantime. I’m truly grateful for your partnership.

Sincerely,
[Your Name]

Remember, the easiest thing to do is get inside your head and find reasons to not make the ask. But making the ask is the only way to raise money! So don't over think it and remember to include emails in your next campaign!